Google just unveiled the new Pixel 10 Pro at its Made By Google 2025 event – and the official Google Store has a massive introductory offer that means you can get up to £770 off the Pixel 10 Pro when you trade in an old phone.
With its next-generation flagship features, Google fans will love the new Pixel 10 Pro. Not only does it close the gap to the iPhone, but it also delivers AI features that Apple has so far failed to deliver. I even expect it to convert many long-standing Apple fans – it looks that good.
It’s even more tempting when you consider the huge discount you can get with this trade-in deal. The amount you get does vary depending on the phone you hand over, with the full £770 coming from trading in an iPhone 16 Pro. However, a flat £250 bonus is added to any trade-in for a limited time, so you could get a significant boost on many other handsets. Do check Google’s full list of eligible devices to see what yours is worth.
It’ll be some time before we know whether the Pixel 10 Pro will make its way onto our list of the best phones, but our early impressions are very positive. Hopefully, it will build on the success of the Pixel 9 Pro, which was our favourite phone of 2024.
Today’s best Google Pixel 10 Pro deal
With Google’s Tensor G5 chipset and 12GB of RAM, the Pixel 10 Pro is more than capable of on-device AI processing as well as anything else you could want to throw at it. A 48MP wide camera, a 13MP ultra-wide, and a 10.8MP zoom serve up a fantastic array of image-capturing options.
It’s too early for a full-on review, but we’ve been hands-on with the Google Pixel 10 Pro. Our initial impressions are very positive indeed. We love the improved software alongside new hardware – all of which shows that Apple is at risk of falling behind.
The design is almost identical to last year’s Pixel 9 Pro, aside from some minor changes to the colour, materials, and finish. That’s not a negative, though, as Google has absolutely nailed the aesthetic of its flagship phone.