- Apple’s iPhone event will take place on September 9, 2025
- The event invitation might contain clues hinting at what we’ll see
- There are some products that definitely won’t be at the show, though
Invitations for Apple’s iPhone 17 event have just gone out, and the company has confirmed that the show will take place on September 9, 2025. That will give us our first glimpse of the iPhone 17 range and much more, and there could well be some hints buried in Apple’s “Awe dropping” invitation card.
The first clue lies in the event name. Apple has picked “Awe dropping” this year, and that suggests to us that the company is confident it has some big news to share. Based on the rumors we’ve seen so far, that could be the iPhone 17 Air, which will likely be Apple’s thinnest phone ever and something that could take the iPhone line in a new direction.
If you saw the Apple invitation on an iPad or iPhone, you might have noticed that you can interact with it: slide a finger or stylus over the Apple logo and its colors move to follow your input. That might be an allusion to Apple’s Liquid Glass redesign, which also features colorful visual effects that move and refract light.
Get ready for an awe dropping #AppleEvent on Tuesday, September 9! pic.twitter.com/uAcYp2RLMMAugust 26, 2025
Speaking of colors, Apple’s “Awe dropping” logo prominently showcases oranges, yellows and blues. That might point towards the iPhone 17’s colors, all of which supposedly feature in a photo from leaker Sonny Dickson that he claims showcases the entire phone line-up. Among the devices are dark blue and orange iPhone 17 Pro phones, as well as light blue and golden yellow iPhone 17 Air devices.
The event logo’s tones are also reminiscent of patterns produced by a heat-sensing device. Could that be an indication that Apple will improve the iPhone’s cooling abilities? There are rumors that the iPhone 17 roster will come with vapor chamber cooling, which would certainly be worth shouting about on Apple’s part.
What’s probably not coming to the show
All that said, there are a few things we’re unlikely to see at Apple’s September event. Firstly, pre-show indications suggest that the Mac line will be entirely absent, with Apple planning to launch new Macs either later in 2025 or in early 2026. If you want a new MacBook Pro or iMac, you’re probably going to have to wait.
Likewise, the HomePod is highly unlikely to make an appearance, despite strong claims that Apple is busy developing a HomePod with an integrated display and a version of the speaker that puts a screen on a robotic arm. There’s still a while to wait before those products are ready, though.
Finally, the AirPods Max headphones have been left largely unchanged since their 2020 launch, with just a USB-C port and new colors being added in 2024. Despite that, the device is not expected to be upgraded this September – and there are no suggestions that a new edition is planned for the foreseeable future, either.
Still, there should be plenty on show at Apple’s “Awe dropping” event. If the logo is anything to go by, we could have plenty on our plate.